"Google Lunar X-Prize" clone-like rovers delivered by a single lander. The lander will "hop" around to deposit the rovers, similar to an upside down Pez-dispenser. NOTE: this will NOT be a GLXP mission.
The locations for these sample return missions will be determined by the rovers from Mission 1. We plan for 50-100kg of samples and a rover that can hang around indefinitely "prospecting" and gathering information. The landing is planned for the Shackleton Crater at the lunar southern pole. We will be looking for water, other useful resources, and a good location for a future shelter and outpost. Land will be claimed for the project (see growing and evolving discussion of lunar and other non-Earthly land ownership debates/policies). Place at minimum one communications satellite in orbit with the first launch. At least two of these missions are planned to give a good spread of target areas and rigorously test the technology. Rock samples will be returned to Western Ontario University and, after being safely cleared, then distributed to those who requested them or auctioned. Profits from this and other income opportunities will be used to fund the next mission. Media opportunities will include auctioning samples, contests to include students at various levels, naming rights as appropriate, documentary rights, etc.
Presuming satisfactory site characteristics, tests, and technology development, this mission will be manned. A person with a lunar "tent" will stay as long as safely feasible, testing technology and preparing the site for future construction. This first manned lander will be named "Tranquility" in honor of Apollo 11 (and Firefly/Serenity). Formal announcement of outpost construction plans for Mission 5. Development of licensed merchandise, mock and real space/surface suits, other things as they are thought of.
Launch up to five astronauts (as many as possible given technology and supplies). Bring shelter materials as determined by Mission 4 and spend approximately one day building an outpost. If feasible and safe, leave a volunteer on the surface. Announce the completion of the outpost and offer reservations and use to NASA, ESA, JAXA, other space agencies, and private individuals and organizations.
Develop mining, a scientific outpost, in-situ life support as quickly as possible. Work with a launch provider to improve launch capabilities.